Brief Overview
- Samsung Galaxy Unpacked is scheduled for July 22, 2026.
- The event is scheduled to be held in the United Kingdom.
- This is the first time Samsung has chosen a different venue outside of Korea and the US.
Samsung has officially confirmed that its next Galaxy Unpacked event will take place on July 22 at 9 a.m. ET in London, U.K. The choice of venue marks a notable shift, as this is the first time Samsung is hosting the event outside Korea or the US.
According to Samsung, the event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 2 p.m. BST, 9 a.m. EDT, and 3 p.m. CEST.
Samsung Galaxy Unpacked 2026: What is Expected?
Samsung is highly expected to reveal its foldable lineup. Reports suggest the company could introduce three devices,
- An all-new Galaxy Z Fold 8 Ultra
- A refreshed Galaxy Z Fold 8
- Galaxy Z Flip 8
If the rumors are true, the Galaxy Z Fold 8 Ultra would be Samsung’s first foldable to carry the “Ultra” branding, positioning it above the standard Fold model.
Moreover, the Z Flip 8 is rumoured to receive major hardware changes. Leaks point to a redesigned hinge that finally removes the visible crease, along with a lighter 180g body.
Certain leaks also suggest that the US, Canada, and South Africa may get Snapdragon-powered models, while Europe and Korea get the Exynos 2600.
There’s also discussion that this could be Samsung’s last flip phone, though Samsung has not confirmed this yet. But if true, the device would still receive seven years of software support, keeping it current through 2033.
Beyond foldables, Samsung is also expected to unveil the Galaxy Watch 9 and Galaxy Watch Ultra 2. Both smartwatches are likely to run on Snapdragon Wear Elite chips instead of Exynos, enabling AI health features directly on the wrist without needing a phone connection.
Furthermore, the Watch Ultra 2 may also get a slightly boxier design with thinner bezels, while reports suggest Samsung may skip launching a new Galaxy Watch Classic this year.
Samsung is also expected to share more details about its upcoming AI-powered smart glasses. The company has already revealed the designs made in partnership with Gentle Monster and Warby Parker, running Google’s Android XR operating system with Gemini built in.
Pricing Concerns
Memory costs have increased a lot year-over-year due to AI data centers consuming supply, and Samsung already raised the price of the Z Fold 7 earlier this year. So it will be no surprise if the rising memory chip costs could push prices higher across the board.
Leaks suggest the Z Fold 8 Ultra could start near $1,999, which translates to about INR 1,90,169, with the 1TB version pushing past $2,700, which is around INR 2,56,857.
Why London, Why Now
Looking at Samsung’s growth strategy, choosing London over its usual venues signals the company’s push into European markets.
Analysts note this timing gives Samsung a two-month head start over Apple’s rumoured foldable iPhone, expected at Apple’s September event.
For now, Samsung has only confirmed the event, with complete details about the new devices expected to be revealed during the official keynote on July 22, 2026.
FAQs
When is Samsung Galaxy Unpacked 2026?
Samsung Galaxy Unpacked 2026 is scheduled for July 22, 2026.
Where will Galaxy Unpacked 2026 take place?
Samsung will host the event in London, U.K.
What time does Galaxy Unpacked 2026 start in India?
The livestream begins at 6:30 PM IST on July 22, 2026.
