WhatsApp has remained one of the most widely used messaging platforms globally for over a decade. Now, there is a growing conversation around the possibility of a premium layer that could sit on top of the existing app — though nothing has been officially confirmed yet.
Owned by Meta, WhatsApp has gradually been experimenting with monetization in recent years. However, these efforts have so far focused on businesses and creators, rather than everyday users.
What’s New in WhatsApp Plus?
Subscribers can expect a range of customization features, such as custom app themes and icons. There are also reports of exclusive stickers and premium ringtones for a more personalized experience.
The update also reportedly expands chat pinning from just three to up to 20 conversations. In addition, WhatsApp Plus introduces custom chat lists and bulk settings, which will allow paid users to apply themes or notification preferences across multiple conversations at once.
In short, these features are designed to make the app feel more tailored for users managing a high volume of chats daily. These changes are largely cosmetic, focusing on giving a more organized look & feel rather than adding new communication tools.
WhatsApp Plus: Pricing and Availability
While Meta has not officially locked in pricing, though some reports put the price at around €2.49 / ~$3 per month.
For now, the feature is limited to Android beta users and is expected to expand to iOS later.
The Bigger Picture
Meta is taking a softer approach with one of the most popular messaging apps out there when it comes to generating revenue.
For users, that is a win. You can continue using WhatsApp exactly as before, or pay a small fee to make it feel more yours.
FAQs
What is WhatsApp Plus?
WhatsApp Plus is a new premium subscription tier being tested by Meta for WhatsApp, and it intends to bring customization features to the table.
When will WhatsApp Plus be available globally?
There is no confirmed global rollout yet. The feature is currently being tested with a limited group of users
