Apple and Japanese fashion house ISSEY MIYAKE have collaborated and unleashed the new Apple iPhone Pocket, an accessory that I cannot say is necessary, but the company claims that the product redefines how users carry their iPhones.
The “Miracle” Accessory Everyone Needed (Or Not)
The iPhone Pocket is basically a 3D-knitted pleated pouch designed in Japan with Apple’s signature obsession for minimalism and luxury attached. According to Apple, the Pocket is designed to carry your iPhone and possibly AirPods, or to hold some chewing gum. It is basically Apple saying, ditch your jeans, because why wear jeans when you have the iPhone Pocket, or a designer phone sock? Or, why buy a designer Tory Burch just for your phone when you can flex an iPhone Pocket instead.
The designer socks, I mean the Apple iPhone pocket accessory price in India, are roughly around INR 13,000 for the modest short strap version and INR 20,000 for the long crossbody style.
The “iconic” Apple iPhone Pocket accessory will launch on November 14 and will be available in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. Indian fans will have to wait a little longer for an official announcement.
Also See: I Am Using a 5-Year-Old MacBook Air (M1) And Here’s My Take
Why iPhone Pocket?
As per Apple, the Pocket offers you a fresh and stylish way to carry your iPhone and small essentials. The design is inspired by Miyake’s iconic pleats, and for Apple fans, we daresay, that might be the reason enough to justify the absurd price tag.
This Apple iPhone pocket accessory is available in a variety of colors and is perfectly curated to match your expensive Apple device, reminding you that style always comes with a cost.
What Can You Do With It? (Only For Apple Lovers)
As we all know, the average consumer will never buy designer socks to keep their iPhone. But if you look at this from the perspective of people who are obsessed with the name of Apple, they will buy anything that has the name and logo of the company. So, for such users, here are the uses of the iPhone Pocket.
- You can flaunt the expensive phone sock and say that it is really expensive.
- You can strap it onto your bag and pretend that you are a fashion influencer.
The iPhone Pocket will partially display the screen so you can check for notifications and stay connected with the world.
Internet Reacts
As expected, the Internet is divided between Apple fans and the sensible ones. The Apple fans are already preordering the phone sock while the tech community is still in shock and figuring out what the use of the iPhone Pocket is and why it is priced so much.
As per Apple, this is not an ordinary phone case or pouch but a limited edition wearable crafted with care for knitting together the tradition, art, and tech, and with the price, it genuinely feels like a designer label.
In short, the iPhone Pocket is here to tell the world that you no longer need actual pockets, just a piece of expensive and stretchable fabric. If that means paying INR 20,000 for something that basically holds your phone, well, welcome to 2025 Apple style.
