Brief Overview
- Apple has confirmed its September 2026 event for September 9, marking the first keynote led by new CEO John Ternus.
- The lineup is expected to include the iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first-ever foldable iPhone, the iPhone Ultra.
- New Apple Watches and camera-equipped AirPods could also make an appearance, alongside updates to Siri and iOS 27.
September is almost here, and Apple has officially confirmed that its most anticipated event will take place on September 9, 2026, at the Apple Park campus in Cupertino, California.
The event is titled Surprise and Shine. Select media members have been invited to attend in person, and the event will stream live on YouTube, the Apple Events page, and the Apple TV app.
Let us take a look at the devices expected to be revealed at Apple Event 2026.
A New Face Leading the Show
Apple’s September 9 event marks a historic moment for the company. It will be the first event held after the company’s long-awaited CEO transition, with John Ternus taking over from Tim Cook on September 1 and leading the presentation from the start.
Despite speculation that Apple could return to a live keynote format, the company is unlikely to abandon its now-familiar prerecorded presentation style.
Three New iPhones, No Standard Model
This year brings a notable change to Apple’s usual playbook. The lineup will include the iPhone 18 Pro, the iPhone 18 Pro Max, and a foldable iPhone that may be called the iPhone Ultra.
There won’t be any standard iPhone 18 this year, as Apple is reportedly saving that more affordable model for a spring 2027 launch.
Moreover, all three new iPhones are expected to use Apple’s newest A20 Pro chip, built on an efficient 2nm process for better speed and power efficiency.
A new packaging method called Wafer Level Multi Chip Module may also place the CPU, GPU, Neural Engine, and memory closer together for improved performance and AI handling.
On top of that, the phones may also carry Apple’s own C2 modem, possibly along with Qualcomm hardware in some regions, with expanded satellite connectivity for 5G through satellite.
On the outside, changes are expected to be modest.
The camera bump may grow slightly larger, and new colours such as a dark cherry shade could appear, though a complete design overhaul is not expected. Rumours also point to a slightly smaller Dynamic Island.
The Foldable iPhone Finally Arrives
The biggest surprise of the night could be Apple’s very first foldable phone. Reports suggest it will be a premium-only event built around three devices, with the iPhone Ultra representing Apple’s first entry into foldable phones.
Early rumours suggest a 7.8-inch inner display, a possible return to Touch ID instead of Face ID, and a price tag that could cross $2,000.
Supply may be tight at launch, and while a September unveiling looks highly likely, wider store availability could take longer, with the United States expected to get it first.
New Apple Watches on the Way
Apple is also expected to unveil the Apple Watch Series 12 and Apple Watch Ultra 4 at the event. The Series 12 is rumoured to finally get a new chip after last year’s models kept the older S10 chip, along with a focus on longer battery life.
Other leaked upgrades include blood glucose tracking, Touch ID support, deeper Siri features through watchOS 27, and a starting price of around $429.
Will AirPods Get Cameras?
Among the more unexpected rumours is the possibility of Apple introducing AirPods with built-in cameras. The company has reportedly been developing camera-equipped AirPods, known internally as B790, for years as part of a wider push into AI wearables that also includes smart glasses.
A leaked beta video showed the camera feeding information to Visual Intelligence, letting Siri answer questions about a user’s surroundings.
The AirPods could launch as soon as September alongside the new iPhones, though some reports suggest the launch may slip to 2027 instead.
Other Possible Announcements
The iPad mini could also get a glow-up this year, possibly gaining an OLED display for the first time along with an updated chip.
A handful of new Apple Home products are also rumoured to arrive around the same time, while new Mac computers are seen as more likely for October.
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Pricing and Release Timeline
Analysts expect the iPhone 18 Pro to start around $1,399, while the iPhone Ultra could start near $1,999.
As for when customers can actually buy these devices, pre-orders are expected to begin around September 11 or 12, with retail availability starting from September 18.
The Bigger Picture
This year’s event stands out not just for its new products but for what it represents. It is the first major Apple showcase under a new CEO, and the first time in nearly a decade that the company is skipping a standard model iPhone launch in the fall.
With a foldable iPhone, updated smartwatches, and camera-equipped AirPods all potentially on the table, September 9 could turn out to be one of Apple’s most significant events in years.
As always, official confirmation of exact features and pricing will only come once Apple takes the stage.
FAQs
When is the Apple September event in 2026?
Apple’s event is set for September 9, 2026, starting at 10 a.m. Pacific Time.
What other products could Apple announce in September 2026?
Along with new iPhones, Apple may reveal the Apple Watch Series 12, Apple Watch Ultra 4, camera-equipped AirPods, and possibly an updated iPad mini.
Will Apple launch an iPhone Ultra in 2026?
Yes, rumors strongly suggest Apple will unveil its first-ever foldable iPhone, likely called the iPhone Ultra, at this event.
